Oklahoma's Credit Union was looking to promote it's Rewards+ Checking Account with a full-service campaign across digital and print mediums. I led a team through the process developing the campaign across direction, copy, and visuals. The campaign was formatted across a variety of mediums including web ads, digital billboards, social media, Spotify, bus bench and more.
The Rewards+ Checking account is a robust account with a variety of benefits, including rewards, overdraft forgiveness, early direct deposit, and a high APY. To simplify the campaign and target a specific audience of young adults stressing over bills, we narrowed the campaign to highlight early direct deposit.
The copy and visuals of the campaign reflect a level of comfort that comes from not worrying about having access to your money on time. Plus, adding a little bit of Oklahoma flair helps content to their local audience.
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