Heeler Marketing is a new agency bringing high quality marketing expertise to Oklahoma City. Heeler represents the qualities of a working dog, including loyalty, dedication, and insight. The brand is crafted to speak to the business owner looking to upgrade their marketing efforts and digital presence.
The small team of marketing professionals needed a new brand to better fit with their growth and experience. In the competitive landscape of agencies, our name and brand had to effectively communicate our advantages as an established company with 15 years of experience in Oklahoma City.
This new full-service agency needed to compete both locally and nationally with a name indicative of the expertise and results they provide. Heeler dogs became the inspiration based on their personality as hard-working breeds with the instincts to get the job done.
To bring Heeler to life, we developed a color palette that resembled the colors of red and blue heelers. A custom pattern was created based on the heeler coat patterns to be used across the brand and incorporated into the custom icons. The heeler voice was developed to resemble an approachable mentor. Someone with deep knowledge and clear communication.
Heeler's website is designed to reach the mid-sized business owners and CMO's looking for the marketing expertise that only an agency team can bring. With a work-focused approach, the site highlights the years of results to prove their ability.
The unique spot pattern of the heeler breed became an important tool for the Heeler brand. Custom icons were created to be incorporated into the pattern to communicate specific services.
The premium quality of Heeler's work starts with the use of typography across the brand. The bold serif font was chosen to communicate the classy, yet daring work completed by Heeler Marketing.
If you're looking to attract business clients to your brand, I will elevate your services.
